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The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

Bibliographic Details
Main Author:	Lowenstein, Michael W., 1942- (Author)
Format:	eBook
Language:	English
Published:	Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Subjects:	Customer loyalty. Customer services. Customer relations. Electronic books.
Online Access:	Click to View

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