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The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

Bibliographic Details
Main Author: Lowenstein, Michael W., 1942- (Author)
Format: eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Subjects:
Customer loyalty.
Customer services.
Customer relations.
Electronic books.
Online Access:Click to View
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020 |z 9780873898119 (alk. paper) 
020 |z 0873898117 (alk. paper) 
020 |a 9780873898119  |q (electronic bk.) 
035 |a (MiAaPQ)EBC3002669 
035 |a (Au-PeEL)EBL3002669 
035 |a (CaPaEBR)ebr10929636 
035 |a (OCoLC)893681547 
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050 4 |a HF5415.5  |b .L685 2011 
082 0 |a 658.8/12  |2 22 
100 1 |a Lowenstein, Michael W.,  |d 1942-  |e author. 
245 1 4 |a The customer advocate and the customer saboteur :  |b linking social word-of-mouth, brand impression, and stakeholder behavior /  |c Michael W. Lowenstein. 
264 1 |a Milwaukee, Wisconsin :  |b ASQ Quality Press,  |c 2011. 
264 4 |c 2012 
300 |a 1 online resource (398 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references (pages 337-347) and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Customer loyalty. 
650 0 |a Customer services. 
650 0 |a Customer relations. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Lowenstein, Michael W.  |t Customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior.  |d Milwaukee, Wisconsin : ASQ Quality Press, 2011  |h xxx, 363 pages ; 24 cm  |z 9780873898119  |w (OCoLC)ocn719714663  |w (DLC)10929636 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3002669  |z Click to View 

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