The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior - Lowenstein, Michael W., 1942- (Milwaukee, Wisconsin : ASQ Quality Press, 2011)
Includes bibliographical references (pages 337-347) and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Customer loyalty; Customer services; Customer relations; Electronic books