The academic/practitioner divide in marketing - myth or reality?

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Brennan, Ross.
Format:	Electronic eBook
Language:	English
Published:	Bradford, England : Emerald Group Publishing, c2004.
Series:	Marketing Intelligence & Planning. v. 22.
Subjects:	Marketing. Marketing research. Electronic books.
Online Access:	Click to View

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