Cover Image

QR Code

Pathways less travelled to value creation interaction, dialogue and knowledge generation /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Ballantyne, David.
Format:	Electronic eBook
Language:	English
Published:	[Bradford, England] : Emerald Group Pub., 2004.
Series:	Journal of business & industrial marketing ; v. 19, no. 2.
Subjects:	Relationship marketing. Marketing. Customer relations. Electronic books.
Online Access:	Click to View

Similar Items

The co-creation paradigm /
by: Ramaswamy, Venkatram,, et al.
Published: (2014)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
by: Jaffe, Joseph, 1970-
Published: (2007)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
by: Gordon, Ian H.
Published: (2013)

Consumer-brand relationships insights for theory and practice /
Published: (2012)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
by: Cundari, Aldo,
Published: (2015)

The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
by: Stratten, Scott.
Published: (2012)

Handbook of CRM achieving excellence in customer management /
by: Payne, Adrian.
Published: (2006)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
by: Smith, Mari, 1966-
Published: (2011)

Connected CRM : implementing a big-data-driven, customer-centric business strategy /
by: Williams, David, 1963-
Published: (2014)

Analytics and dynamic customer strategy : big profits from big data /
by: Tanner, John F.,
Published: (2014)

Microsoft Dynamics CRM 4 for dummies
by: Scott, Joel.
Published: (2008)

Handbook of brand relationships
Published: (2009)

The referral of a lifetime : never make a cold call again! /
by: Templeton, Timothy L.,
Published: (2016)

Microsoft Dynamics Sure Step 2010 the smart guide to the successful delivery of Microsoft Dynamics business solutions /
by: Shankar, Chandru.
Published: (2011)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
by: Malhotra, Naresh K.,, et al.
Published: (2016)

Dynamic customer strategy : today's CRM /
by: Tanner, John F.,
Published: (2014)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig,, et al.
Published: (2015)

Managing customer experience and relationships : a strategic framework /
by: Peppers, Don,, et al.
Published: (2017)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
by: Lowenstein, Michael W., 1942-,
Published: (2014)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
by: Halinen, Aino, 1961-
Published: (1997)

Strategic customer care : an evolutionary approach to increasing customer value and profitability.
by: Brown
Published: (1999)

Brand advocates turning enthusiastic customers into a powerful marketing force /
by: Fuggetta, Rob.
Published: (2012)

Contemporary selling building relationships, creating value /
by: Johnston, Mark W.
Published: (2013)

Value-based marketing strategy : pricing and costs for relationship marketing /
by: Lopez, Santiago,
Published: (2014)

Customer value management : some reflections and future trends /
by: Verhoef, Peter C.,
Published: (2012)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
by: Frawley, Andrew,
Published: (2015)

Perception of a difference the power in buying, marketing and selling customer care /
by: Zimmerman, Wesley.
Published: (2005)

Marketing for rainmakers 52 rules of engagement to attract and retain customers for life /
by: Fragasso, Philip M., 1950-
Published: (2008)

Relationship marketing theory and practice /
Published: (1996)

Customer value starvation can kill : prevention and cure /
by: Mahajan, Gautam,, et al.
Published: (2021)

Surprise! : The secret to customer loyalty in the service sector /
by: Magnini, Vincent P.,
Published: (2015)

Sales therapy? effective selling for the small business owner /
by: Leboff, Grant.
Published: (2007)

Tactical transparency how leaders can leverage social media to maximize value and build their brand /
by: Holtz, Shel.
Published: (2009)

Customer relations
Published: (2011)

Connect : how to use data and digital marketing to create lifetime customers /
by: Petersen, Lars Birkholm,, et al.
Published: (2014)

True alignment : linking company culture with customer needs for extraordinary results /
by: Papke, Edgar.
Published: (2014)

ProfitBrand how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick.
Published: (2005)

Service excellence : creating customer experiences that build relationships /
by: Bolton, Ruth N.
Published: (2016)

CRM unplugged releasing CRM's strategic value /
by: Bligh, Philip.
Published: (2004)

Consumer cosmopolitanism in the age of globalization
Published: (2012)