Handbook of market segmentation : strategic targeting for business and technology firms /
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Haworth Press,
[2004]
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| Edition: | Third edition. |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- part I. Segmentation planning
- part II. Business segmentation bases
- part III. Implementing segmentation strategy
- part IV. Segmentation strategy cases.