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|z 0789021560 (alk. paper)
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|a 658.8/02
|2 22
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| 100 |
1 |
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|a Weinstein, Art.
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| 245 |
1 |
0 |
|a Handbook of market segmentation :
|b strategic targeting for business and technology firms /
|c Art Weinstein.
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| 250 |
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|a Third edition.
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| 264 |
|
1 |
|a New York :
|b Haworth Press,
|c [2004]
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| 264 |
|
4 |
|c 2004
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| 300 |
|
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|a 1 online resource (260 pages) :
|b illustrations.
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| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
|
| 440 |
|
0 |
|a Haworth series in segmented, targeted, and customized marketing
|
| 500 |
|
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|a Rev. ed. of: Market segmentation. Rev. ed. c1994.
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| 504 |
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|a Includes bibliographical references pages (225-232) and index.
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| 505 |
0 |
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|a part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.
|
| 588 |
|
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|a Description based on print version record.
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Market segmentation.
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| 650 |
|
0 |
|a Psychographics.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Weinstein, Art.
|t Market segmentation.
|
| 776 |
0 |
8 |
|i Print version:
|a Weinstein, Art.
|t Handbook of market segmentation : strategic targeting for business and technology firms.
|d New York : Haworth Press, [2004]
|h xviii, 241 pages ; 23 cm.
|k Haworth series in segmented, targeted, and customized marketing
|z 9780789021564
|w (DLC) 2003023392
|
| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=244211
|z Click to View
|
