Handbook of market segmentation : strategic targeting for business and technology firms - Weinstein, Art.; Weinstein, Art. (New York : Haworth Press, 2004)
part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references pages (225-232) and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Market segmentation; Psychographics; Electronic books