Handbook of market segmentation : strategic targeting for business and technology firms /
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Haworth Press,
[2004]
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| Edition: | Third edition. |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: | |
| Online Access: | Click to View |
| Item Description: | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
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| Physical Description: | 1 online resource (260 pages) : illustrations. |
| Bibliography: | Includes bibliographical references pages (225-232) and index. |
| ISBN: | 9780203862483 |