Description: Brand, identity and corporate reputation /

Bibliographic Details
Other Authors:	Lim, Ming, (Editor), Machado, Joana Cesar, (Editor), Iglesias, Oriol, (Editor)
Format:	eBook
Language:	English
Published:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Series:	Marketing Intelligence & Planning, Volume 33 Number 2
Subjects:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (115 pages) : illustrations.
Bibliography:	Includes bibliographical references.
ISBN:	9781784419448
ISSN:	0263-4503 ;