Brand, identity and corporate reputation - Lim, Ming; Machado, Joana Cesar; Iglesias, Oriol ([Bradford, West Yorkshire, England] : Emerald, 2015)
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Business communication; Corporate image; Corporations -- Public relations; Electronic books