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Persuasion in advertising

Bibliographic Details
Main Author:	O'Shaughnessy, John, 1927-
Corporate Author:	ProQuest (Firm)
Other Authors:	O'Shaughnessy, Nicholas J., 1954-
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2004.
Edition:	1st ed.
Subjects:	Advertising > Psychological aspects. Persuasion (Psychology) Electronic books.
Online Access:	Click to View

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