Persuasion in advertising
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2004.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xi, 220 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. 197-208) and index. |