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01580nam a2200433 a 4500 |
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EBC1900131 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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081212s2009 nyua sb 001 0 eng |
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|z 2008053551
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|z 9780765623577 (alk. paper)
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|z 0765623579 (alk. paper)
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|a MiAaPQ
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|a HF5415.55
|b .H357 2009
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4 |
|a 658.8/27
|2 22
|
| 245 |
0 |
0 |
|a Handbook of brand relationships
|h [electronic resource] /
|c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
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| 260 |
|
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2009.
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| 300 |
|
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|a xxi, 424 p. :
|b ill.
|
| 500 |
|
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|a "Society for Consumer Psychology"--Cover.
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| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Relationship marketing.
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| 650 |
|
0 |
|a Brand choice.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Customer relations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a MacInnis, Deborah J.
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| 700 |
1 |
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|a Park, C. Whan.
|
| 700 |
1 |
|
|a Priester, Joseph W.
|
| 710 |
2 |
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|a Society for Consumer Psychology.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1900131
|z Click to View
|
