Handbook of brand relationships - MacInnis, Deborah J.; Park, C. Whan.; Priester, Joseph W.; Society for Consumer Psychology; ProQuest (Firm) (Armonk, N.Y. : M.E. Sharpe, 2009)
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Relationship marketing; Brand choice; Branding (Marketing); Customer relations; Electronic books