Description: Handbook of brand relationships

Bibliographic Details
Corporate Authors:	Society for Consumer Psychology., ProQuest (Firm)
Other Authors:	MacInnis, Deborah J., Park, C. Whan., Priester, Joseph W.
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
Online Access:	Click to View

Description
Item Description:	"Society for Consumer Psychology"--Cover.
Physical Description:	xxi, 424 p. : ill.
Bibliography:	Includes bibliographical references and indexes.