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01309nam a22003614a 4500 |
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EBC1899939 |
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MiAaPQ |
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20200520144314.0 |
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020910s2003 nyua sb 001 0 eng |
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|z 0765609738 (alk. paper)
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|a (MiAaPQ)EBC1899939
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|a (Au-PeEL)EBL1899939
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|a (CaONFJC)MIL91218
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|a (OCoLC)898771274
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5823
|b .J718 2003
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0 |
4 |
|a 658.8/343
|2 21
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| 100 |
1 |
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|a Jones, John Philip.
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| 245 |
1 |
0 |
|a What's in a name?
|h [electronic resource] :
|b advertising and the concept of brands /
|c by John Philip Jones and Jan S. Slater.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2003.
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| 300 |
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|a xxiii, 308 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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0 |
|a Brand name products.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Slater, Jan.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1899939
|z Click to View
|
