What's in a name? advertising and the concept of brands /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
c2003.
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| Edition: | 2nd ed. |
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| Online Access: | Click to View |
| Physical Description: | xxiii, 308 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |