What's in a name? advertising and the concept of brands - Jones, John Philip; Slater, Jan.; ProQuest (Firm) (Armonk, N.Y. : M.E. Sharpe, 2003)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Brand name products; Electronic books