The wallet allocation rule : winning the battle for share /

Bibliographic Details
Main Author: Keiningham, Timothy L., (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Online Access:Click to View
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245 0 4 |a The wallet allocation rule :  |b winning the battle for share /  |c Timothy L. Keiningham [and three others]. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (241 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Customer loyalty. 
650 0 |a Customer relations  |x Management. 
650 0 |a Consumer behavior. 
655 4 |a Electronic books. 
700 1 |a Keiningham, Timothy L.,  |e author. 
776 0 8 |i Print version:  |t Wallet allocation rule : winning the battle for share.  |d Hoboken, New Jersey : Wiley, c2015   |h xx, 218 pages   |z 9781119037316   |w 2014036989 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1895967  |z Click to View