The wallet allocation rule : winning the battle for share /

Bibliographic Details
Main Author: Keiningham, Timothy L., (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:1 online resource (241 pages) : illustrations
ISBN:9781119037309
9781119037286