The wallet allocation rule : winning the battle for share - Keiningham, Timothy L. (Hoboken, New Jersey : Wiley, 2015)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Customer loyalty; Customer relations -- Management; Consumer behavior; Electronic books