APA Citation

Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share. Hoboken, New Jersey: Wiley.

Chicago Style Citation

Keiningham, Timothy L.. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015.

MLA Citation

Keiningham, Timothy L.. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015.

Warning: These citations may not always be 100% accurate.