Improving sales and marketing collaboration : a step-by-step guide /
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Selling and sales force management collection. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Preface
- Introduction
- Working together to create value for customers
- Sales and marketing don't always get along
- Taking a look under the hood of the interface
- Mending the rift between sales and marketing
- Assessing your sales-marketing interface
- Challenges to your sales-marketing interface
- Appendix. The sales-marketing huddle: workshop template
- About the authors
- Notes
- References
- Index.