Creating effective sales and marketing relationships /

The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship is frequently described as being unsatisfactory. Sales...

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Bibliographic Details
Main Authors: Le Meunier-FitzHugh, Kenneth., (Author), Le Meunier-FitzHugh, Leslie Caroline., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Selling and sales management collection.
Subjects:
Online Access:Click to View