Improving sales and marketing collaboration : a step-by-step guide /

In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...

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Bibliographic Details
Main Authors: Malshe, Avinash., (Author), Biemans, Wim G., 1960-, (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:2014 digital library.
Selling and sales force management collection.
Subjects:
Online Access:Click to View