Field guide to case study research in business-to -business marketing and purchasing /
| Other Authors: | Woodside, Arch G., (Editor), Pattinson, Hugh M., (Editor), Marshall, Roger, (Editor), Behrens, Ronny, (Contributor) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, England :
Edward Elgar,
2014.
|
| Edition: | First edition. |
| Series: | Advances in business marketing & purchasing ;
Volume 21. |
| Subjects: | |
| Online Access: | Click to View |
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