Field guide to case study research in business-to -business marketing and purchasing - Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger; Behrens, Ronny (Bingley, England : Edward Elgar, 2014)
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Industrial marketing -- Research; Purchasing -- Research; Marketing research; Electronic books