Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Bibliographic Details
Main Author: Taylor, David, 1964-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.
Subjects:
Online Access:Click to View
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100 1 |a Taylor, David,  |d 1964- 
245 1 0 |a Brand stretch  |h [electronic resource] :  |b why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /  |c by David Taylor. 
246 1 8 |a Brandstretch 
260 |a Chichester, England ;  |a Hoboken, NJ :  |b J. Wiley,  |c c2004. 
300 |a ix, 162 p. :  |b ill. 
504 |a Includes bibliographical references (p. [151]-153) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |x Management. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products  |x Valuation  |x Management. 
650 0 |a Product management. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=176389  |z Click to View