Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Bibliographic Details
Main Author: Taylor, David, 1964-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.
Subjects:
Online Access:Click to View
Description
Physical Description:ix, 162 p. : ill.
Bibliography:Includes bibliographical references (p. [151]-153) and index.