APA Citation

Taylor, D. (2004). Brand stretch: Why 1 in 2 extensions fail and how to beat the odds : a brandgym workout. Chichester, England ; Hoboken, NJ: J. Wiley.

Chicago Style Citation

Taylor, David. Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds : A Brandgym Workout. Chichester, England ; Hoboken, NJ: J. Wiley, 2004.

MLA Citation

Taylor, David. Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds : A Brandgym Workout. Chichester, England ; Hoboken, NJ: J. Wiley, 2004.

Warning: These citations may not always be 100% accurate.