Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout - Taylor, David, 1964-; ProQuest (Firm) (Chichester, England ; Hoboken, NJ : J. Wiley, 2004)
Includes bibliographical references (p. [151]-153) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Brand name products -- Management; Branding (Marketing); Brand name products -- Valuation -- Management; Product management; Electronic books