Profiting from services and solutions : what product-centric firms need to know /
Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...
| Main Authors: | , , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | Service systems and innovations in business and society collection.
2014 digital library. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Introduction: transitioning from products to services and solutions
- The service infusion continuum
- Company configuration for services and solutions
- Capabilities: skills, training, and technology
- Customization: balancing uniqueness with operational realities
- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions
- Conclusion: cultivating a service and solution
- Appendix 1. Research approach, resources, and methodology
- Appendix 2. Company interview guide
- About the authors
- Notes
- References
- Index.