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Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Bibliographic Details
Main Authors: Zeithaml, Valarie A., (Author), Salas, Jim., (Author), Bitner, Mary Jo., (Author), Brown, Stephen Walter, 1943-, (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
2014 digital library.
Subjects:
Service industries.
Manufacturing industries.
Production management.
New products.
solutions
solutions marketing
servitization
service- oriented
service transition
service strategies
service scorecard
service marketing
service leadership
service innovation
service infusion
service design
service continuum
service-centered,
product-service systems
organizational culture
integrated solutions
integrated product services
growth through service
customization
customer centricity
collaboration
classification of services
change management
business-to-business
Electronic books.
Online Access:Click to View
Description
Summary:Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.
Item Description:Part of: 2014 digital library.
Physical Description:1 online resource (xiv, 116 pages)
Bibliography:Includes bibliographical references (pages 105-114) and index.
ISBN:9781606497494
ISSN:2326-2699
Access:Access restricted to authorized users and institutions.

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