Strategic marketing an introduction /
Main Author: | |
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
London ; New York :
Routledge,
2000.
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Subjects: | |
Online Access: | Click to View |
Physical Description: | xvii, 318 p. : ill. |
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Bibliography: | Includes bibliographical references (p. [303]-312) and index. |