Strategic marketing an introduction - Proctor, Tony.; ProQuest (Firm) (London ; New York : Routledge, 2000)
Includes bibliographical references (p. [303]-312) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Decision making; Marketing -- Management; Electronic books