Cover Image

Decoding the new consumer mind : how and why we shop and buy /

Bibliographic Details
Main Author: Yarrow, Kit, 1958- (Author)
Other Authors: Underhill, Paco, (Author of introduction, etc.), Morgan, Adrian, 1958- (Cover designer)
Format: eBook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
Edition:First edition.
Subjects:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Electronic books.
Online Access:Click to View
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100 1 |a Yarrow, Kit,  |d 1958-  |e author. 
245 1 0 |a Decoding the new consumer mind :  |b how and why we shop and buy /  |c Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design. 
250 |a First edition. 
264 1 |a San Francisco, California :  |b Jossey-Bass,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (227 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Consumers  |x Psychology. 
650 0 |a Consumption (Economics)  |x Psychological aspects. 
655 4 |a Electronic books. 
700 1 |a Underhill, Paco,  |e author of introduction, etc. 
700 1 |a Morgan, Adrian,  |d 1958-  |e cover designer. 
776 0 8 |i Print version:  |a Yarrow, Kit, 1958-  |t Decoding the new consumer mind : how and why we shop and buy.  |b First edition.  |d San Francisco, California : Jossey-Bass, c2014   |h x, 214 pages   |z 9781118647684   |w 2014001637 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1656381  |z Click to View 

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