Description: Decoding the new consumer mind :

Bibliographic Details
Main Author:	Yarrow, Kit, 1958- (Author)
Other Authors:	Underhill, Paco, (Author of introduction, etc.), Morgan, Adrian, 1958- (Cover designer)
Format:	eBook
Language:	English
Published:	San Francisco, California : Jossey-Bass, 2014.
Edition:	First edition.
Subjects:	Consumer behavior. Consumers > Psychology. Consumption (Economics) > Psychological aspects. Electronic books.
Online Access:	Click to View