Decoding the new consumer mind : how and why we shop and buy - Yarrow, Kit, 1958-; Underhill, Paco; Morgan, Adrian, 1958- (San Francisco, California : Jossey-Bass, 2014)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior; Consumers -- Psychology; Consumption (Economics) -- Psychological aspects; Electronic books