Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /

Bibliographic Details
Main Author: Janotta, Sarah-Mailin, (Author)
Format: eBook
Language:English
Published: Hamburg : Anchor Academic Publishing, 2014.
Subjects:
Online Access:Click to View
No reviews were found for this record.