Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /

Bibliographic Details
Main Author: Janotta, Sarah-Mailin, (Author)
Format: eBook
Language:English
Published: Hamburg : Anchor Academic Publishing, 2014.
Subjects:
Online Access:Click to View
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020 |z 9783954890156 
020 |a 9783954895151  |q (electronic bk.) 
035 |a (MiAaPQ)EBC1640409 
035 |a (Au-PeEL)EBL1640409 
035 |a (CaPaEBR)ebr10856475 
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050 4 |a HD9940.G3  |b J36 2014 
100 1 |a Janotta, Sarah-Mailin,  |e author. 
245 1 0 |a Loyalty cards in the apparel industry in Germany and Spain :  |b is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /  |c Sarah-Mailin Janotta. 
264 1 |a Hamburg :  |b Anchor Academic Publishing,  |c 2014. 
300 |a 1 online resource (133 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Clothing trade  |z Germany. 
650 0 |a Clothing trade  |z Spain. 
655 4 |a Electronic books. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1640409  |z Click to View