Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
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| Format: | eBook |
| Language: | English |
| Published: |
Hamburg :
Anchor Academic Publishing,
2014.
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| Online Access: | Click to View |
| Physical Description: | 1 online resource (133 pages) : illustrations |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783954895151 |