Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? - Janotta, Sarah-Mailin (Hamburg : Anchor Academic Publishing, 2014)
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Clothing trade -- Germany; Clothing trade -- Spain; Electronic books