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Belief systems, religion, and behavioral economics : marketing in multicultural environments /

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...

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Bibliographic Details
Main Authors: Minton, Elizabeth A., (Author), Kahle, Lynn R., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:2014 digital library.
Economics collection.
Subjects:
Economics > Religious aspects.
Economics > Psychological aspects.
Multiculturalism in advertising.
Consumer behavior > Religious aspects.
religion
religiosity
religious affiliation
belief systems
Christian
Jew
Muslim
Hindu
Buddhist
Confucianist
Taoist
behavioral economics
consumer behavior
decision making
morality
donation behavior
sustainability
holidays
Electronic books.
Online Access:Click to View
Table of Contents:
  • Preface
  • 1. Behavioral economics and belief systems
  • 2. Demystifying belief systems
  • 3. Belief systems of the western world & interpretations for behavioral economics
  • 4. Belief systems of the eastern world & interpretations for behavioral economics
  • 5. The disconnect between belief systems and behavioral economics
  • 6. Comparing belief systems: influences on behavioral economics
  • 7. Comparing belief systems: influences on consumers
  • 8. Managerial implications for businesses
  • 9. Cases
  • 10. Conclusion
  • Appendix
  • Notes
  • References
  • Index.

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