Belief systems, religion, and behavioral economics : marketing in multicultural environments /
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Economics collection. |
| Subjects: | |
| Online Access: | Click to View |