Belief systems, religion, and behavioral economics : marketing in multicultural environments /
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Edition: | First edition. |
| Series: | 2014 digital library.
Economics collection. |
| Subjects: | |
| Online Access: | Click to View |
| LEADER | 03737nam a2200745 i 4500 | ||
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| 020 | |z 9781606497043 (paperback) | ||
| 020 | |a 9781606497050 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)EBC1575554 | ||
| 035 | |a (Au-PeEL)EBL1575554 | ||
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| 050 | 4 | |a HB72 |b .M553 2014 | |
| 082 | 0 | |a 174 |2 23 | |
| 100 | 1 | |a Minton, Elizabeth A., |e author. | |
| 245 | 1 | 0 | |a Belief systems, religion, and behavioral economics : |b marketing in multicultural environments / |c Elizabeth A. Minton and Lynn R. Kahle. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2014. | |
| 300 | |a 1 online resource (xii, 143 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Economics collection, |x 2163-7628 | |
| 500 | |a Part of: 2014 digital library. | ||
| 504 | |a Includes bibliographical references (pages 123-135) and index. | ||
| 505 | 0 | |a Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. | |
| 588 | |a Title from PDF title page (viewed on January 3, 2014). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Economics |x Religious aspects. | |
| 650 | 0 | |a Economics |x Psychological aspects. | |
| 650 | 0 | |a Multiculturalism in advertising. | |
| 650 | 0 | |a Consumer behavior |x Religious aspects. | |
| 653 | |a religion | ||
| 653 | |a religiosity | ||
| 653 | |a religious affiliation | ||
| 653 | |a belief systems | ||
| 653 | |a Christian | ||
| 653 | |a Jew | ||
| 653 | |a Muslim | ||
| 653 | |a Hindu | ||
| 653 | |a Buddhist | ||
| 653 | |a Confucianist | ||
| 653 | |a Taoist | ||
| 653 | |a behavioral economics | ||
| 653 | |a consumer behavior | ||
| 653 | |a decision making | ||
| 653 | |a morality | ||
| 653 | |a donation behavior | ||
| 653 | |a sustainability | ||
| 653 | |a holidays | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kahle, Lynn R., |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781606497043 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a 2014 digital library. | |
| 830 | 0 | |a Economics collection. |x 2163-7628. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1575554 |z Click to View |