Belief systems, religion, and behavioral economics : marketing in multicultural environments /

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...

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Bibliographic Details
Main Authors: Minton, Elizabeth A., (Author), Kahle, Lynn R., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:2014 digital library.
Economics collection.
Subjects:
Jew
Online Access:Click to View
Description
Summary:Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Item Description:Part of: 2014 digital library.
Physical Description:1 online resource (xii, 143 pages)
Bibliography:Includes bibliographical references (pages 123-135) and index.
ISBN:9781606497050
ISSN:2163-7628
Access:Access restricted to authorized users and institutions.