Profitable customer engagement : concepts, metrics, and strategies /
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks :
SAGE Publications India Pvt. Ltd,
[2013]
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- List of illustrations
- List of abbreviations
- Foreword
- Preface
- Introduction to customer engagement
- Metrics for engaging customers
- Brand: "Is that what you think of me?"
- Valuing customer contributions : the future looks green!
- Linking brand value to customer value
- Customer referrals
- Really! : Where did you hear that?
- Please help us help you
- Managing customers in a multi-dimensional world
- Glossary
- Index
- About the author.