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|z 9788132113409 (hardback : alk. paper)
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|a 9788132117810
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|b .K8636 2013
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|a 658.8/12
|2 23
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|a Kumar, V.,
|d 1957-
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|a Profitable customer engagement :
|b concepts, metrics, and strategies /
|c V. Kumar.
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| 264 |
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|a Thousand Oaks :
|b SAGE Publications India Pvt. Ltd,
|c [2013]
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|c 2013
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| 300 |
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|a 1 online resource (341 pages) :
|b illustrations
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| 336 |
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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|a online resource
|2 rdacarrier
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|a Includes bibliographical references and index.
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|a List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
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| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Customer relations
|x Management.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Profit.
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| 655 |
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|a Electronic books.
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|i Print version:
|a Kumar, V.
|t Profitable customer engagement : concepts, metrics, and strategies.
|d Thousand Oaks : SAGE Publications India Pvt. Ltd, [2013]
|h xxii, 311 pages
|z 9788132113409
|w (DLC) 2013034437
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1566827
|z Click to View
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