APA Citation

Kumar, V. (2013). Profitable customer engagement: Concepts, metrics, and strategies. Thousand Oaks: SAGE Publications India Pvt. Ltd.

Chicago Style Citation

Kumar, V. Profitable Customer Engagement: Concepts, Metrics, and Strategies. Thousand Oaks: SAGE Publications India Pvt. Ltd, 2013.

MLA Citation

Kumar, V. Profitable Customer Engagement: Concepts, Metrics, and Strategies. Thousand Oaks: SAGE Publications India Pvt. Ltd, 2013.

Warning: These citations may not always be 100% accurate.